Although success can be defined in many different ways, the most reliable way to measure it is by the bottom line. The profit you make is the strategic combination of work ethic, drive, and efficiency that you’ve worked hard to refine to minimize expenses, enjoy high productivity and churn out top-tier services or products that resonate deeply with your customers. However, working hard and staying busy aren’t enough; you’ll have to work smart and focus on what truly matters to ensure you move closer to your objectives.
Still, sometimes it pays to revisit the basics and understand the principles behind everything you do at your company. Unfortunately, many decision-makers overlook this in favour of engineering more productivity, which can be improved by strategic alignment. Here is what you need to know about it and why it is vital for your business to succeed:
It Aligns Your Organization From Top to Bottom
Strategic alignment consists of policies and procedures that directly connect your business’s strategy with employee performance and culture. Proper alignment in your business structure encourages employees to act as strategic facilitators of your organization’s mission, vision, company policy, and products or services. It ensures that everyone involved is operating from the same standards while focusing on the same goals. However, for this to happen, upper management must willingly share its plans with everyone else and establish procedures to keep everyone on the same page.
Annual performance reviews aren’t enough to achieve strategic alignment. In fact, it may descend into micromanagement, which will frustrate employees and slow productivity. It’s important to note that performance reviews focus on a person and how they perform their role instead of factoring in company strategy. You must connect each employee’s work ethic to your business’s overall vision to strive for proper strategic goal planning and monitoring.
It Requires Three Crucial Components
A successful strategic alignment initiative consists of three components: communication, education, and supervision. Each element supports and reinforces each other, and weakness in one will destabilize the other.
To start refining your strategic alignment effort, you’ll need to look at communication. Good communication is essential to success, and you can set an example as a leader by sharing the organization’s strategic goals with your team members as clearly as possible. Being transparent with them by discussing long-term targets and routine adjustments will offer them a complete picture of what you need to succeed. In turn, they’ll see the strategy, where they fit, and how they can help move everyone closer to your goals.
The education component includes providing your employees with basic guidelines to align them with your strategy and procedural and occupational training. These will give your employees the tools they need to perform their jobs according to your plan, which will boost your productivity, as they aren’t simply fulfilling their roles. They must explicitly understand where they fit into your strategy and why their work matters, so it will help you to lay it out for them while underlining their value to your company. Employee motivation is essential for you to achieve strategic alignment, as it will help them become more engaged.
Lastly, to fulfill the supervision component, you’ll need to check in frequently with your employees to ensure that they are working efficiently. Establishing mutual trust will make it easier for both you and your employees to provide feedback, achieving a high level of coherence crucial for being strategically aligned.
Strategic alignment rallies your employees to be on the same page as upper management. It makes them feel appreciated and acknowledged, particularly when they understand the importance of their work to your goals. By investing in strategic goal planning and monitoring for your business, you’ll cut redundancy, reduce confusion, remove bottlenecks, and enjoy increased productivity in your organization.
Kudosee is a strategic alignment and productivity management tool that allows decision-makers like yourself to bring your team’s productivity together and strategize, implement, and track success in one place. Start your 30-day free trial to learn more about the software and how it helps you reach your goals faster.